(EVERY BRAND STARTS WITH WHY.)
BRAND DESIGN
BRAND IDENTITY
BRAND DESIGN
A STUDIO OF ONE — THE PERSON YOU TALK TO IS THE PERSON DOING THE WORK
A STUDIO OF ONE — THE PERSON YOU TALK TO IS THE PERSON DOING THE WORK
BRAND STRATEGY
BRAND STRATEGY & IDENTITY
STUDIO Y.
STUDIO Y.
Y FOR YMKE · Y FOR WHY
Y FOR YMKE · Y FOR WHY
BRAND STRATEGY & IDENTITY · DESIGN
BRAND STRATEGY & IDENTITY · DESIGN
********AUTO*19-DIGIT P.001
********AUTO*19-DIGIT P.001
BALI / BELGIUM
BALI / BELGIUM
EST. 2026 ID# Y-001
EST. 2026 ID# Y-001
[START WITH WHY]
[START WITH WHY]
Starting a brand is hard. You've got a vision, but somewhere between figuring out what you actually stand for and making it look right, things fall apart. The strategy doesn't match the visuals. The voice sounds like someone else. Everything feels disconnected. That's where most brands struggle.
I come in to close that gap. Strategy and visuals working together so it actually holds up, not just looks nice. That's where the real work happens.
Starting a brand is hard. You've got a vision, but somewhere between figuring out what you actually stand for and making it look right, things fall apart. The strategy doesn't match the visuals. The voice sounds like someone else. Everything feels disconnected. That's where most brands struggle.
I come in to close that gap. Strategy and visuals working together so it actually holds up, not just looks nice. That's where the real work happens.
Start with why.
Start with why.
Studio Y is named for two things.
Y for Ymke — that's me. And Y for why.
Why does your brand exist, why does it matter, why should someone pay attention. The why is what shapes everything. Get that right and the rest follows.
Studio Y is named for two things.
Y for Ymke — that's me. And Y for why.
Why does your brand exist, why does it matter, why should someone pay attention. The why is what shapes everything. Get that right and the rest follows.
[ADD ONS]
+ WEB DESIGN
+ EMAIL TEMPLATES
+ SOCIAL MEDIA
+ BRAND ILLUSTRATIONS & PATTERNS
+ PRINT DESIGN
[ALL SERVICES]
Services
Want a brand that finally feels like you? Here’s how I can help.
[ADD ONS]
+ WEB DESIGN
+ EMAIL TEMPLATES
+ SOCIAL MEDIA
+ BRAND ILLUSTRATIONS & PATTERNS
+ PRINT DESIGN
[ALL SERVICES]
Services
Want a brand that finally feels like you? Here’s how I can help.
01 / THE FULL BRAND
A complete identity, built from the inside out.
02 / SOCIAL ONGOING
A living social system that stays recognizably you.
03 / THE BRAND REFRESH
A sharper version of what already works.
[THE PROCESS]
[THE PROCESS]
Four steps. No mystery.
Four steps. No mystery.
01 / WE TALK
A free 20-minute call. No pressure, no pitch.
02 / I DIG IN
A questionnaire and a deep-dive into your world.
03 / I DESIGN
Real directions to react to, not a big reveal.
04 / YOU GET EVERYTHING
All files, organised and ready, plus a guide.
[ALL SERVICES]
Services
Want a brand that finally feels like you? Here’s how I can help.
[ADD ONS]
+ WEB DESIGN
+ EMAIL TEMPLATES
+ SOCIAL MEDIA
+ BRAND ILLUSTRATIONS & PATTERNS
+ PRINT DESIGN
[CLIENT TESTIMONIALS]
[CLIENT TESTIMONIALS]
Kind words.
Kind words.
Working with Ymke was honestly amazing. I let her take the lead on the project, she really listened to what I wanted, then took it somewhere I couldn’t have gotten to on my own. The communication throughout was great — I always knew where things stood and never felt out of the loop. What she created is beautiful, and more than that, it actually feels like me. The brand captures who I am as a person, not just what I do. It went beyond anything I expected. For the first time I feel like I can put my work out there in a way I’m genuinely proud of.
Working with Ymke was honestly amazing. I let her take the lead on the project, she really listened to what I wanted, then took it somewhere I couldn’t have gotten to on my own. The communication throughout was great — I always knew where things stood and never felt out of the loop. What she created is beautiful, and more than that, it actually feels like me. The brand captures who I am as a person, not just what I do. It went beyond anything I expected. For the first time I feel like I can put my work out there in a way I’m genuinely proud of.
ARIK
NARA SURF
Come say hi.
TELL ME ABOUT YOUR BRAND.
I'D LOVE TO HEAR IT.
FREE CALL. NO PRESSURE.
Come say hi.
TELL ME ABOUT YOUR BRAND.
I'D LOVE TO HEAR IT.
FREE CALL. NO PRESSURE.
Come say hi.
TELL ME ABOUT YOUR BRAND.
I'D LOVE TO HEAR IT.
FREE CALL. NO PRESSURE.